FITBUGEarly access
FITNESS, WITH YOU AT THE CENTER

The Fitness Bug Within

Understand yourself. Train smarter. Progress better.

Request Early Access Explore FITBUG
WHAT FITBUG IS

Your fitness. Your data. Your coach. One place.

FITBUG brings people, coaches, fitness influencers, gyms, studios and fitness organizations together around the expertise, personal data and technology behind better fitness experiences.

Explore the platform
MADE FOR THE PEOPLE WHO COACH

Built for modern
fitness businesses.

A platform taking shape around the different ways fitness professionals work with people.

01

Coaches

Bring training, client relationships and progress into one considered workspace.

02

Nutritionists

Keep nutrition guidance connected to the people and plans you support.

03

Gyms & Studios

Give your team a shared place to support members and their goals.

04

Fitness Businesses

Shape a coaching experience around the way your business works.

A PLATFORM IN PROGRESS

One platform for
modern fitness coaching.

Training, nutrition, client relationships and progress belong in the same conversation. FITBUG is being designed to bring those pieces closer together.

These are planned areas of focus, not a list of released features.

Training

Workouts and programmes

Planned

Nutrition

Plans and habits

Planned

Client management

A connected client overview

Planned

Progress

Logs and progress history

Planned

Communication

Coach and client conversations

Planned

Business tools

Tools for coaching practices

Planned
DEPLOYMENT, AS THE PRODUCT EVOLVES

Two directions.
One FITBUG.

Different organizations may need different ways to run their coaching platform.

MANAGED SAAS

FITBUG Cloud

Managed SaaS for businesses that want to use FITBUG without managing infrastructure.

Planned deployment model
PRIVATE ENVIRONMENT

FITBUG Private

Private deployment for organizations that need greater control over their environment.

Planned deployment model
WHITE-LABEL DIRECTION

Your Brand

A future branded platform experience for fitness businesses.

Future direction

Deployment options are being explored. Capabilities and availability will be defined as the platform evolves. Explore deployment

A FUTURE INTELLIGENCE LAYER

AI that supports the work of coaching.

AI is a future direction for FITBUG—intended to assist coaches across the platform, not define the product or replace coach judgment.

Explore the AI directionFUTURE DIRECTION
OUR ORIGIN

It started with helping our own clients.

FITBUG started as a platform to help us coach our own clients better.

We’re taking that practical starting point and developing it into a broader platform for coaches, nutritionists, gyms, studios, and fitness businesses. We’ll define the product progressively as we learn what the work requires.

About FITBUG
FOLLOW THE BUILD

Understand yourself.
Train smarter. Progress better.

Your fitness. Your data. Your coach. One place.

Request early access

The early-access form is a preview and does not send or store information.